Plans unveiled at 5th Edition of the Retail Leaders Circle MENA Summit
AED 4.5 billion mall will integrate a logistics hub with brick-and-mortar stores
New infrastructure will make Reem Mall the first fully digitally-enabled smart shopping centre
Reem Mall, being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services (UPAC), and National Real Estate Company (NREC), is set to revolutionise shopping in the UAE.
The developers have announced that Reem Mall will combine an innovative data analytics and an integrated e-commerce logistics hub to make it the first fully digitally-enabled smart shopping centre. According to a company statement, this will enable Reem Mall to deliver an enhanced customer journey and personalised services based on real-time, actionable insights into shopper behaviours and preferences.
At the recently concluded Retail Leaders Circle MENA Summit, Milat Sayra Berirmen, digital experience manager for Reem Mall, said, “With digital transformation currently disrupting retail boundaries and on-demand shopping delivered wherever and whenever you want, the days of the traditional shopping mall are over.”
Berirmen added that Reem Mall will deploy cutting edge solutions that will fuse e-commerce platforms with brick and mortar, creating a new retail model.
Construction on Reem Mall began in late 2017 and is anticipated to be complete by late 2020. The retail, dining and leisure destination will offer a range of entertainment activities such as Snow Park Abu Dhabi.
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